2005 the year of Fishergirl!
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Canadian company, FisherGirl wins prestigious
New Product Showcase Award at ICAST 2005
(Jul. 26, 2005 - Las Vegas, NV)...
Milton, Ontario based FisherGirl Inc. (www.fishergirl.com
<http://www.fishergirl.com/> ) wins ICASTS’s 2005 New Product
Showcase Award - Best in Category Rod & Reel combo for its’ Mermaid
FisherGirl Inc. “soft-launched” its’ exclusive line of
women’s fishing rods and equipment in the Canadian market earlier this
year and was officially debuting its’ line to the world at the ICAST
show in Las Vegas July 20-22 (both# 811).
in this way is a tremendous honor” says Terri MacKinnon, founder and
CEO of FisherGirl Inc., “This is an awesome time for women … we fish
and we like to fish, and now we don’t have to give up our femininity to
fish. So come on girls, raise your rods and let’s go fishing!” And
fishing they are - industry experts surmise that while fishing overall
appeared to be in a slow decline as the core fisher people, namely men
age and leave the sport, it’s women who are picking up the slack in
fishing participation. The 2001 National U.S. Fishing Survey
determined that of the 10 most popular women’s sports &
recreational activities, fishing shows the strongest growth with 10.8%
increase in participation
FisherGirl’s products are made with
women’s ‘functional needs’ and fashion sensibilities in mind, and it’s
FisherGirl’s mission to “help women and girls Catch the Passion for the
outdoors one fishing rod at a time.” It’s all about introducing women
to fishing and giving them the tools that will help them have positive
and successful experiences.
There is a need for fishing
equipment specifically made for women. According to the U.S. Fish &
Wildlife Service there are 34.1 million anglers in America and
approximately 26 percent are women. Additionally, of the 28.4 million
freshwater anglers in America, 26 percent are women. The numbers of
women anglers continue to rise as witnessed by the increasing presence
of women in tournaments. And with the unveiling of the Women’s
Bassmaster Tour for 2006 by BASS and ESPN, this is likely just the
FisherGirl strives to tackle the misconception
that fishing is predominantly a man’s sport. “Anybody can fish. Fish
don’t discriminate as to who catches them, be it male or female, young
or old. People today are searching for something that is different from
the ordinary experience and FisherGirl offers this through fishing,”
says FisherGirl founder and avid angler, Terri MacKinnon. “We want to
share our passion for fishing and the outdoors with other women and
introduce them and their families to a healthy lifestyle.”
The creation of the first FisherGirl Pink Fishing Rod came initially
from MacKinnon’s desire to distinguish her dark-coloured fishing rods
from her husband’s to curb his friends from ‘borrowing’ her fishing
equipment. She painted one of her fishing rods with bright pink nail
polish. The colour made her think of the pink ribbon that signifies
Breast Cancer support and her sister who was at that time struggling
with the disease. The result was the creation of FisherGirl.
The colour of the fishing rod and the pink ribbon signifying support
for Breast Cancer made for a perfect partnership – Cast for a Cure™.
For every sale of a FisherGirl product, 10 per cent goes towards the
Canadian Breast Cancer Society, to breast cancer research and to help
with the recovery of its survivors.
Having the right
equipment for fishing is a must. A man’s fishing rod doesn’t fit
properly in a woman’s hand, it’s too heavy for a couple hours of use,
and usually comes in a dark masculine colour. FisherGirl created the
Pink Fishing Rod and its line of equipment and apparel for women so
that women can enjoy fishing in comfort and with success.
FisherGirl products are made for females of all ages, from children to
adults, to provide the opportunity to enjoy fishing at any age.
Products include, the Minnow fishing rod (ages 2 to 6), Tadpole fishing
rod (ages 6 to 12), the Foxy fishing rod (ages 13 to 19), the Mermaid
fishing rod (ages 19 and up), the Pearl Fly fishing rod and the Limited
Edition Breast Cancer Survival Rod.